Monday, June 30, 2008

The Wonders Never Cease!

Have those of us baby boomers noticed that there is goofy unappealing stuff on TV and the radio the last few years that appeals to much younger people and not to us "older" folks over 50? I've heard this from just about everyone that I chat with. I read in the Drudge Report the other day that the average age media watchers and listeners is now 50. This is just outside the standard demographic of 18-49 that the media programmers and advertisers have been so obsessed with the last several years and consequently mold all media to that age group. I've also been saying for years that they are targeting the wrong demographic. There are more of us then there are of them and we baby boomers have more money to spend than they do. Now all of the studies conform this. Therefore, my observations and conclusions have been correct over the years. It sure is satisfying to know I was right. I'm savoring the moment because I'm not right that often. However, at my age, I am too mature to "gloat". NYAH NYAH - I TOLD YOU SO I TOLD YOU SO!!! Oh well, I guess sometimes in my excitement of being right, I just lose all my self-control :-)
##Mike##

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